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Experian and National Numeracy – a partnership promoting number confidence across the East Midlands

4 Oct 2024

By Siân Devine, Partnerships Manager, and Suzie Dale, Relationships Manager 

Over the last year, Experian and National Numeracy have worked in partnership to launch an exciting numeracy project in Nottingham and the East Midlands.

We have successfully trained Numeracy Champions across various organisations, building a network of support across the East Midlands, with the aim of improving career opportunities and financial health in the region.

How Numeracy Champions can help their communities 

Once trained, Numeracy Champions can provide support to their local communities and networks, having a significant social impact. 

According to the UK Numeracy Index – a model that predicts and ranks areas of the UK by numeracy skills and confidence – of the 12 regions of the UK, the East Midlands ranks sixth, indicating that it is a region of higher numeracy need. 

Some areas of the East Midlands are areas of high numeracy need, such as Nottingham, which is in the 99th percentile. 

“At Experian, we are committed to improving people’s financial health and we know how interlinked number skills and confidence are with people's financial capability.  

“Nottingham is our spiritual home and we are therefore incredibly proud to support Numeracy Champion training here in the East Midlands, helping build confidence, change mindsets, and create a numerically and financially literate society.” – James Jones, Head of Consumer Affairs, Experian 

Placing Numeracy Champions across the community 

We have placed Numeracy Champions in key community touchpoints including St Barnabas Hospice BEAM cafe (Building Engagement Around Mental Health), The Dyslexia Association and Ignite Futures.  

These champions have direct contact with East Midlands residents who will greatly benefit from the attitudinal approach we embed in our Numeracy Champion programme supporting neurodiversity, maths anxiety and number confidence.   

“Really pleased National Numeracy exists. They are doing some great work.” – Ignite Futures Numeracy Champion 

The importance of numeracy for financial inclusion 

We have trained individuals from organisations providing debt advice and financial wellbeing support, such as Direct Help & Advice, Heya, and the Money and Pensions Service (MaPS).  

These Numeracy Champions have utilised the Nudge app and the attitudinal, confidence-building techniques from their training to support building number confidence for financial literacy.  

“Really supportive environment, great facilitators and useful resources to take away.” – MaPs Numeracy Champion 

We have also formed strong links with educational organisations and empowered them to further support their learners, including DBC Training, The Lenton Centre and Nottingham University Hospitals NHS Trust.  

Within these organisations, Numeracy Champions have used our resources to effectively highlight the value of maths as a foundation for learning and the world of work.  

East Midlands Numeracy Champions are regarded as trusted experts in their communities 

The organisations and individuals we have targeted are perfectly placed within their communities as trusted experts, with local expertise and connections to best support these areas of high need.  

Through the Numeracy Champion programme, we are able to engage with hard-to-reach beneficiaries, who trust the Champions as pre-existing mentors in their network, in order to challenge fixed mindsets around maths and to motivate and build number confidence.  

“I have found myself flustered, stressed out about maths, and ashamed that learning maths has instigated emotions that I didn’t know were there.  

“I have spoken to my tutor who has been extremely supportive. I intend to see it through and try and remain positive that I will succeed and obtain a better grade. I know maths matters.” – An East Midlands learner, who has accessed confidence-building support through our Numeracy Champion programme 

Celebrating National Numeracy Day in the East Midlands 

In May, as part of National Numeracy Day, we hosted our first ever community Big Number Natter session in Nottingham with our ambassador Bobby Seagull, The Dyslexia Association, local Numeracy Champions, the Nottingham Financial Resilience Partnership and Experian volunteers.  

Among the topics discussed were the importance of building financial resilience at a young age and Numeracy Champions from The Dyslexia Association shared their numeracy journeys and the impact of neurodiversity on number confidence.  

Nottingham Big Number Natter attendees

“It was wonderful to have the opportunity to talk about the impact Dyslexia and Dyscalculia can have on number confidence, as well as sharing and hearing about different numeracy journeys and financial wellbeing.  

“Thank you for your passion and support in organising the event and for Experian funding the project to support residents across the East Midlands. We have signed up to the Numeracy Champion Training and look forward to supporting our team and learners with the techniques.” - Kay Carter, CEO, The Dyslexia Association                                                                                                        

Celebrating the network of Numeracy Champions across the East Midlands 

This September, as part of National Numeracy’s Checktember campaign, we returned to Nottingham and hosted a Time to Talk Numbers session at Nottingham Central Library to celebrate our network of trained Numeracy Champions across the East Midlands.  

We recognised the value of our partnership and the positive impact being a Numeracy Champion has had while also providing an opportunity to share ideas around the best ways to support learners with number confidence. 

Organisations represented included Equipped to Succeed, Framework Housing Association, Nottingham Financial Resilience Partnership, The Dyslexia Association and St Ann’s Advice Centre. 
 

Nottingham Time To Talk Numbers attendees

“I am a Numeracy Champion and that makes me think about day-to-day conversations with friends and family, but also in terms of spreading the word across partner organisations.  Hopefully people see that numeracy is not about boring maths. 

“For a long time in my life the thought of maths made me feel the wall come down and think ‘I don’t want to do that’, but people see the importance of just day to day numbers and that there is help.” – Emma Bates, lead at the Nottingham Financial Resilience Partnership 

What’s next for numeracy in the East Midlands?

We hope to build on the programme’s success in the East Midlands by training Numeracy Champions in even more places including local charities, community hubs, libraries, public sector organisations and adult training providers, as well as having an increased focus on the health and social care sector and learning and development and HR roles. 

By expanding our network of trained Numeracy Champions in the East Midlands we hope to help improve number confidence, life opportunities and financial resilience for as many residents as possible. 

How your organisation can make a positive impact by partnering with National Numeracy

If you are interested in learning more about how your organisation can bring the highly beneficial Numeracy Champion training programme to an area near you, please email [email protected] 

If you live and work in the East Midlands and would like to hear more about our CPD accredited Numeracy Champion programme, email [email protected] for further information.