Number Confidence Week 2024: Partner Impact
This year’s Number Confidence Week saw an extraordinary display of collaboration and creativity from our partners. Together, they drove meaningful impact across the UK, championing numeracy and inspiring confidence in communities, schools, and workplaces.
Read on to find out how all of our Partners got involved in Number Confidence Week.
Founding Supporter, TP ICAP
Founding Supporter TP ICAP demonstrated their commitment to Number Confidence Week through thought leadership and volunteer mobilisation:
- Volunteer Engagement: Claire Bridel, Chief Operating Officer of Liquidnet Division and National Numeracy Gender Taskforce representative, and other TP ICAP volunteers inspired students at an all-girls school by showing them the real-world value of numeracy.
- Leadership Advocacy: Hosting November’s Leadership Council reinforced their role as a founding supporter, amplifying Number Confidence Week’s mission among key stakeholders.
- Staff Engagement: Videos featuring Philip Price, Executive Director and Group General Counsel, and Claire Bridel engaged employees, fostering awareness of Number Confidence Week.
- Thought Leadership: TP ICAP highlighted their involvement in a LinkedIn post and supported the campaign’s impact reporting efforts.
Barclays LifeSkills
Barclays LifeSkills used Number Confidence Week as an opportunity to empower educators and communities through strategic communications:
- Educator Engagement: Barclays LifeSkills promoted Number Confidence Week in two LifeSkills emails sent to secondary and primary school teachers, career leads, and educators in further and higher education.
- Thought Leadership: Leadership Council representative and Managing Director of Barclays Citizenship UK Kirstie Mackey showcased the importance of numeracy confidence through LinkedIn communications.
- Audience Engagement: Barclays LifeSkills updated their LifeSkills blog to focus on gender and social mobility, aligning with Number Confidence Week’s themes.
- Social Media: Active campaigns on X and Facebook kept the conversation alive throughout the week.
Capital One
Capital One delivered a comprehensive Number Confidence Week campaign, connecting their gender initiatives to numeracy themes:
- Thought Leadership: Lucy-Marie Hagues, CEO of Capital One UK, launched the week with a business-wide email introducing the gender focus and Capital One’s taskforce initiatives.
- Volunteer Impact: Colleagues participated in school visits like Winterbourne Juniors in Thornton Heath, inspiring young girls with real-world maths applications.
- Research Amplification: Capital One amplified Mumsnet’s findings on the intergenerational influence of number confidence, driving awareness of this crucial topic.
- School Engagement: Through targeted communications, they encouraged schools to access Number Confidence Week toolkits and recruit participants for numeracy programmes.
- Creative Staff Engagement: Associates participated in a competition, boosting campaign visibility and engagement internally.
Experian
Experian merged staff engagement with community impact to promote Number Confidence Week:
- Community Impact: Colleagues joined Maths in the Real World sessions at Lubavitch Girls School and other volunteering initiatives across November.
- Financial Wellbeing Outreach: The East Midlands Numeracy Champions event at ASDA reached residents, boosting number confidence and financial resilience.
- Internal Engagement: Planned activities like a pop-up stand at the Financial Wellbeing Fair were designed to integrate Number Confidence Week with Talk Money Week.
- Thought Leadership: Head of Consumer Affairs James Jones published a LinkedIn article to reach across his network.
- Consumer Communications: A campaign-focused piece on the Experian credit score app highlighted the connection between numeracy, gender, and financial wellbeing.
EY
EY highlighted the importance of numeracy and inclusivity through storytelling and staff engagement:
- Numeracy Stories: EY shared five powerful numeracy stories internally and externally, featuring diverse voices, including those with dyscalculia and a focus on social mobility.
- Volunteer Participation: EY colleagues joined Big Number Natters, fostering conversations about numeracy and its workplace impact.
- Targeted Communications: EY connected with school networks such as Inspiration4All and STEM.org, sharing Number Confidence Week toolkits and resources.
The Lord Mayor's Appeal
In their final year as a lead supporter of the campaign, The Lord Mayor’s Appeal championed the campaign both online and out and about in London:
- Staff Engagement: Corporate volunteering opportunities, extended through our partnership to Fidelity, facilitated Fidelity volunteers spreading number confidence throughout their communities.
- Thought Leadership: With a blog post on their website, The Lord Mayor’s Appeal shone a spotlight on our volunteering programme and the volunteers from Fidelity’s experiences.
- Community Impact and Celebration: The Lord Mayor’s Show and the Lord Mayor’s Appeal Impact Reception provided opportunities to celebrate our partnership and showcase our work.
Vanquis Banking Group
Vanquis used creative approaches to engage employees and promote Number Confidence Week’s gender theme:
- Staff Engagement: Employees, including Cathy Prior, Social Impact Manager (Education), participated in Number Confidence Week activities, including volunteering.
- Social Media: Posts on Instagram and other platforms brought Number Confidence Week to a broader audience, linking the campaign to customer confidence.
The collective efforts of TP ICAP, Capital One, Barclays LifeSkills, Experian, EY, The Lord Mayor's Appeal, and Vanquis Banking Group underscored the power of partnerships in driving awareness and action during Number Confidence Week. From inspiring schoolchildren to fostering workplace conversations, our partners ensured Number Confidence Week 2024 left a lasting legacy of confidence and capability in numeracy.
